"For communication to be effective there has to be both information and meaning. And meaning requires communion. If somebody whose language I do not speak calls me on the telephone, it doesn't help me at all that the connection is crystal clear. There is no meaning unless I understand the language- the message the meteorologist understands perfectly is gibberish to a chemist. Communion, however, does not work well if the group is very large. It requires constant reaffirmation. It requires the ability to interpret. it requires a community. 'I know what this message means because I know how our people think in Tokyo, or in London, or in Beijing.' I know is the catalyst that converts information into communications."- Peter Drucker, The New Realities.
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